Self belief is the first step to business success

Self belief is the first step to business success

Self belief is the first step to business success We’re almost at the end of another week and I’ve been thinking about what factors determine business success. Is your business where you want it to be? Do you feel like you’re not getting any traction and you just...
Creating a lookbook

Creating a lookbook

Lookbooks are just that, books that show off your brand’s ‘look’. They are mainly used for fashion labels to visually conceptualise the idea or ‘look’ of the latest collection but more frequently they are being used by independent brands...
Stop competing, start winning

Stop competing, start winning

Business is not a race.It’s not a competition to see who sells the most, who makes the most money or has the most followers on Twitter. Business is about providing something that other people need and want. It’s about fulfilling that need to the best of...
Become your own publicist

Become your own publicist

PR for small businesses generally involves getting the word out about what you do. You don’t need to spend money on PR as it is all about providing a story for people to write about. Hopefully your story will inspire them to write about you, and then before you know...
Why you need to buy your domain name now

Why you need to buy your domain name now

Picture the scenario. You have found the perfect vintage dress to wear to the party of the year. It’s one of a kind. You will not find another one like it. It’s in impeccable condition, you try it on and it fits like it was made for you. You place it back on the...
It’s ok to grow your business organically

It’s ok to grow your business organically

I’ve been thinking a lot recently about growing my business and how hard it is to find the time to market and promote myself the way I would like. I don’t like spamming and try very hard to come up with ways to market myself and my business without having to shout,...
Create your mark on the world

Create your mark on the world

Like so many people, I was made redundant. I felt devastated and pretty worthless after it happened. A million questions ran through my head including;How was I going to pay the bills?Who would want me now I’d been out of the workplace for almost a year on maternity...
Sharing your creative process

Sharing your creative process

Sharing your process is a great way to connect with your target audience. Much like telling your story, showing how you create can provide greater understanding about what you do and how you do it. It gives you the opportunity to show how you get from your intial...
The secret of marketing: it’s all about the people

The secret of marketing: it’s all about the people

I’m going to let you into a secret that the marketing gurus don’t want you to know. Content marketing, community marketing, movement marketing, relationship marketing, tribes, insert latest marketing buzz word here…They are all pretty much the same thing.I’m going to...
Self belief is the first step to business success

Self belief is the first step to business success

We’re almost at the end of another week and I’ve been thinking about what factors determine business success.Is your business where you want it to be?Do you feel like you’re not getting any traction and you just work, work, work without ever reaching your goals?Before...