Picture the scenario. You have found the perfect vintage dress to wear to the party of the year. It’s one of a kind. You will not find another one like it. It’s in impeccable condition, you try it on and it fits like it was made for you. You place it back on the hanger because you are not quite sure if you should buy it today.
SOME THINGS THAT MIGHT BE GOING THROUGH YOUR MIND:
I can buy it later
I can’t justify the cost right now
I’m not ready to commit yet
No-one else will want it
I’ll come back after pay day
You walk away with that nagging feeling but essentially you know you shouldn’t buy it until you are sure.
Pay day comes and off you skip to the shop. The party is tomorrow and you’ve had time to think. You know the dress is the one and you can’t wait to wear it. You have even bought accessories to go with it, the perfect bag, shoes and necklace.
Then disaster strikes.
THE DRESS IS GONE. IT WAS SOLD TO SOMEONE ELSE.
What do you do? You can either try and track down the buyer and offer them lots more money, you can try and find another dress that fits with the accessories you have already bought to go with it or you can just start again from scratch despite losing money and put the experience behind you.
Now imagine instead of the perfect dress, it the perfect domain name. It’s the name of your Etsy shop and it fits your business perfectly. You already have business cards printed with your shop name, a blog, facebook page and twitter all under the same name.
Can you really take the risk of waiting to buy your dot.com?