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We’re almost at the end of another week and I’ve been thinking about what factors determine business success.

Is your business where you want it to be?

Do you feel like you’re not getting any traction and you just work, work, work without ever reaching your goals?

Before you go looking for a business coach or a magic bullet to solve all your problems, look inwards.

For the last seven years I’ve worked with creative business owners to help them grow their businesses. Some have gone on to build what they set out to, others haven’t.

The main difference between the two groups?


The group that believe they can do it have gone on to achieve what they wanted. They followed the strategies I created for them and it worked.

The other group, didn’t follow the strategies, at least not for very long and I think this was partly out of fear. Fear that the strategies are not going to work because they’re different to what other people are doing. Fear they they might work and then they have no excuse for being unhappy. Fear that it will be too much work or that they are somehow not cut out to be a business owner. Fear manifests in so many different ways but ultimately it holds people back no matter how irrational the fear is.

If you want a successful business, it starts with you.

The first step?

Believing you can do it.

Even though I believe in you, I can’t make you believe in yourself. Even though you may get the help of a business strategist or coach, it won’t make an impact on your business if you don’t follow through and do the work. You need to believe the strategies are going to work but more than that, believe that YOU are the right person to implement them.

No-one can solve your business woes except you.

Here are a few things that might work for you if you feel like you are lacking in self-belief:

Stop thinking about what other people think when you make a business decision. Your business needs to work for you, not your peers. Be proud and confident to do things your way.

Get rid of the limiting beliefs you have about yourself. If you start to say “I can’t do that” or “I’m not the type of person who…” reframe that in a positive way with “I can do it!”

Focus on your strengths. You are an amazing human being. You can do things no-one else can do. You have ideas, unique to you. Celebrate this. When you feel like you can’t do something, remember all the things you can do instead. Then use this as motivation to go out and learn what you need to move forwards.

See yourself doing it. Develop the vision of you doing whatever it is that you need to believe you can do or be. If you can see yourself doing it you are more likely to believe in it. If you feel like your business will never make a profit, imagine that it is. How would you act differently? How would your life be different? Would you make different choices?

What impact could believing in yourself have on your business?