Become your own publicist

Become your own publicist

PR for small businesses generally involves getting the word out about what you do. You don’t need to spend money on PR as it is all about providing a story for people to write about. Hopefully your story will inspire them to write about you, and then before you know...
It’s ok to grow your business organically

It’s ok to grow your business organically

I’ve been thinking a lot recently about growing my business and how hard it is to find the time to market and promote myself the way I would like. I don’t like spamming and try very hard to come up with ways to market myself and my business without having to shout,...
Sharing your creative process

Sharing your creative process

Sharing your process is a great way to connect with your target audience. Much like telling your story, showing how you create can provide greater understanding about what you do and how you do it. It gives you the opportunity to show how you get from your intial...
The secret of marketing: it’s all about the people

The secret of marketing: it’s all about the people

I’m going to let you into a secret that the marketing gurus don’t want you to know. Content marketing, community marketing, movement marketing, relationship marketing, tribes, insert latest marketing buzz word here…They are all pretty much the same thing.I’m going to...
Self belief is the first step to business success

Self belief is the first step to business success

We’re almost at the end of another week and I’ve been thinking about what factors determine business success.Is your business where you want it to be?Do you feel like you’re not getting any traction and you just work, work, work without ever reaching your goals?Before...