Creating a lookbook
Lookbooks are just that, books that show off your brand’s ‘look’. They are mainly used for fashion labels to visually conceptualise the idea or ‘look’ of the latest collection but more frequently they are being used by independent brands...
Stop competing, start winning
Business is not a race.It’s not a competition to see who sells the most, who makes the most money or has the most followers on Twitter. Business is about providing something that other people need and want. It’s about fulfilling that need to the best of...
Become your own publicist
PR for small businesses generally involves getting the word out about what you do. You don’t need to spend money on PR as it is all about providing a story for people to write about. Hopefully your story will inspire them to write about you, and then before you know...