Oct
16

Semantics

I love pretty things and clever words print by EMC Design Lab Today’s post is from Viv Smith at Poppy Sparkles. As a previous English teacher, Viv is in a great position to share with us some tips on the words we use to describe what we do and how our choices can alter perceptions. […]

Jun
30

How to use trends to guide your marketing- Part 2

Nautical party invitation by Noisette Kids Yesterday we discussed some resources you can use to research current design trends and forecasts. Today I want to show you how you can use this information to inform your marketing and PR activity. Once you have identified which trends your products tie in with it’s up to you […]