May
19

Creating a Lookbook

In honor of design

Images copyright of Lynda Lye of littleoddforest and found here Lookbooks are just that, books that show off your brand’s ‘look’. They are mainly used for fashion labels to visually conceptualise the idea or ‘look’ of the latest collection but more frequently they are being used by independent brands as a form of promotion. Lookbooks […]

May
26

Become your own publicist

pr noisette marketing

photo credit: ClassicCopenhagen PR for small businesses generally involves getting the word out about what you do. You don’t need to spend money on PR as it is all about providing a story for people to write about. Hopefully your story will inspire them to write about you, and then before you know it you’ll […]